Development  Milestones

   

2001

December     Pagoda was incorporated in Shenzhen

   

2002

July 18              The first store of Pagoda, "Shenzhen Fuhua Store", was officially opened

   

2003

January 8       Pagoda initiated chain-store operation mode

   

2004

Pagoda adopted the ERP (enterprise resource planning) system

   

2007

November      Pagoda established a holding company - Jiangxi Wangpin Co., Ltd.

   

2008

May                   Network marketing platform construction began

  

  

December      Online Pagoda" was launched

   

2009

March               Pagoda formally put forward the service policy of “fruit can be returned without receipt, physical object or reason”

   

2012

Pagoda celebrated its 10th anniversary with 300 stores nationwide

   

2013

After years of optimization, Pagoda's fifth generation pastoral style stores were launched

   

2014

Baiguo Interactive Technology Co., Ltd. was established to improve the layout of information construction

   

2015

Pagoda established China's first fruit grading standard system

  

  

May                   The number of store exceeded 1,000

  

  

September      Pagoda completed round A financing of about RMB 400 million

   

2016

December       Pagoda strategically merges with O2O fresh food platform - 1mxian.com and started a new e-commerce mode of fresh food

   

2017

March                Online procurement trading platform launched

  

   

November        Pagoda reached strategic cooperation with "Guoduomei", the largest fruit chain supermarket in Beijing, to realize dual-brand operation

   

2018

January             Pagoda completed round B financing of about RMB 1.5 billion

  

   

May                    The number of store exceeded 3,000

  

   

August               Pagoda reached a comprehensive strategic cooperation with China Poverty-alleviation Promotion of Volunteer Service and officially launched the strategy of "Pagoda in 100 Counties"

  

   

December        Pagoda and Jinan Fruit Research Institute reached strategic cooperation to promote the upgrading of fruit industry

   

2019

April                    Pagoda announced the category-based partner plan and officially released its fresh food strategy

  

   

May                     On the occasion of the 10th anniversary of its product returning policy, Pagoda held a press conference themed "Data of Ten Years, Trusted Chinese" in Beijing

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